

On right, PHOTO: KEVIN WINTER/GETTY IMAGES. On left, PHOTO: ANALYN PEREZ
Have you ever heard the song “Nobody” by the Wonder Girls? Danced to “Gangnam Style” by PSY? and even joined the #BboomBboomChallenge by Momoland? Or perhaps, felt the “kilig factor” when you watched the Koreanovela “Boys Over Flowers”on the ABS-CBN channel with a Tagalog dub when korean drama websites were not a thing before.
The Korean pop culture really captured the Filipinos’ heart, from their music, drama, fashion style and even food. In fact, according to Korea Foundation’s Global Hallyu, there are 35.9 million k-pop fans around the world and thousands of it can be found in the Philippines.
But, being a K-pop fan here in the Philippines is not easy. People will judge you easily. Just like what a TV Host said after a kpop concert. “The kids went gaga over Wanna One tonight, and imagine P13,000 tickets and kids get their parents to spend for songs the lyrics of which hindi naman naiintindihan ng Pinoy.” The host added, “It’s the look, I think!”. Aside from that, people will also call you a jejemon.
A Toxic Filipino Culture: K-pop fans are jejemons

Here in the Philippines, when you’re a k-pop fan or you’ve just followed the Korean fashion style, people will call you Jejemon. According to the Collins dictionary, jejemon refers to people, especially teenagers, who is fond of using symbols and unnecessary characters while texting messages. The jejemons are said to be also jologs, a term used for Filipinos of the lower income class. It’s a toxic Filipino culture, right?
The Generalized Other Theory on Filipino K-pop fans
George Herbert Mead’s theory looks into how person see things from the point of view of society that there is a continuing interaction between the “I” and the “Me”. “I” refers to unique traits of a person while “Me” are the expectations of the society to us.
(Amper, Z & et.al, 2016).
We could relate here the reason why most of the Filipinos call those kpop fans as jejemon, where in fact, they don’t use unnecessary characters while texting and just dress casually. For an example, a girl listened to a Korean song but then her brother called her jejemon just because of listening to a song with a different language. In the mindset of her brother, people listening to Korean songs or anything related to idolizing the K-POP Culture is considered as jejemon, even the fact that his sister is not really a jejemon. That’s how he sees things from the point of view of the society wherein the Filipino society expected that most kpop fans are jejemons.
Written by: Stephanie Cole S. Navarro- ABM 11-K







